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THE “HOW TO” PERSUASION MANUAL – BRAIN BUFFET FOR PERSUASION

“Persuasion”, “sales” & “communication” are topics of major interest for obvious reasons – your career & pay, relationships, and mental health are all directly tied to your ability to persuade & influence others. So if you like the brain & persuasion you’re in for a treat. In this article I combine, neuroscience, psychology & NLP, “brain-based” tactics to absolutely skyrocket your ability to persuade and influence people. This isn’t some cheap, hyperbole to get you to sign up & buy something, this is an ACTUAL BRAIN BUFFET ON PERSUASION. As you read the article, you like me, will quickly discover why these brain persuasion tactics are the game changers.

QUESTIONS ANSWERED IN THIS ARTICLE:

  1. TOP PSYCHOLOGICAL BIASES – Use these, it’ll work every time!
  2. How to ACE an Interview & Get Hired -even negotiate pay increases before you’re hired!
  3. THE SIMPLEST MOST EFFECTIVE SALES MODEL
  4. How to Price your Products
  5. How you “the employee” can negotiate pay increases with little resistance.
  6. Dating & Picking up Romantic Partners – Irresistible Attraction.
  7. Use this Sales-Boosting Principle! It’s already being used against YOU!
  8. WITY & WILY – How to OVERCOME & INOCULATE OBJECTIONS
  9. Why NLP is THE GOLD STANDARD for Persuasion & Communication Training
  10. MY FAVOURITE TECHNIQUE TO PERSUADE PEOPLE!!!
  11. THE ONE TACTIC TO TRIPLE YOUR SUCCESS RATE PICKING UP ROMANTIC PARTNERS!
  12. Stop Blaming Your Partner – PERSUADE THEM!
  13. HOW TO SMOKE YOUR COMPETITION & ROYALLY SCREW THEM WITH BAD ANCHORS.
  14. How to CONVERSATIONALLY Hypnotize & Influence someone – Effortlessly change how someone thinks about “you” & the competition.
  15. Linguistic Patterns & Brain Mechanics of Persuasion
  16. Use this ONE PATTERN to your POINT Across EVERY TIME! – to Bosses, Spouses, Friends, Clients
  17. ANXIETY Truth Bombs – on how it messes up interviews & dating
  18. Why Nerves in your Sales-Team Cost you Money & Brand Image.
  19. Why do nice guys finish last with girls?
  20. Why are girls attracted to the Bad Boys?
  21. The NLP techniques to take your Persuasion to the Next Level.
  22. How to STAND OUT and be #1 Every Time.
  23. MENTAL MAGIC.

Read, Absorb & Experience the unique & powerful techniques below.

Special Inclusion: Step by Step HOW TO DO AN INTERVIEW FORMULA

Hey mom and dad! Your child stressed about upcoming interviews? Do you have upcoming interviews, big sales pitches or would like to catapult yourself to higher position in your career? Or would you like to learn how to structure your communication to effortlessly persuade & motivate your employees, your children, even your partners (I know be careful now!)?

For whatever reasons you want to become a better influencer, this “HOW TO” PERSUASION MANUAL will help you build the skills to do so. This PERSUASION MANUAL includes a 6 step formula for “HOW TO DO AN INTERVIEW” . The same 6 steps & skills can be applied to business meetings, meetings with teachers to negotiate higher grades, meetings with bosses, dates, you name it. All I ask is that when you use these brain-based skills to score better jobs, bigger pay, new sales accounts, and new and better relationships, that you remember where you learned them from & to pass them on!

Competence is what builds true confidence. The main reason most people are scared of public speaking, sales & putting themselves out there isn’t because there’s something wrong with them or because of their childhood, its because no one has explicitly taught them the skills to be a masterful influencer. We change that now.

In this article I combine Neuroscience, Psychology & Neurolinguistic Programming (NLP), real authentic NLP that is – NLP that I learned directly from the creator of NLP, Dr. Richard Bandler – with practical experience public speaking, working 1 on 1 with clients and persuading and influencing everyone from paranoid schizophrenics to billionaire executives to 3rd graders.
These techniques are rooted in science. They’re based on how the brain works. And most importantly. THEY WORK!!!

Do you know your mind is subject to “psychological biases” & tendencies that you can use to persuade, communicate, sell & influence like never before? I’ve consolidated the best practical techniques, examples & application all into this one manual.

For interviews, sales pitches, dates, meetings, its all about communication & influence. Communication includes the ability to induce particular states in others, build ideas in their mind and lead them to take specific actions. COMMUNICATION is the highest level skill that will upgrade your potential professionally, socially, romantically, you name it. Its all communication, and sales when you think about it.

Maybe you want to use these skills to become richer, or pick up the girl of your dreams or be a better parent & teacher for your kids. Whatever it is, these brain-based communication techniques will allow you to do it all.

I work with many young adults. Typically the first major problem they come in with is anxiety, or limiting beliefs, some form of harmful behaviours. Now once I change that with them, then we get to optimizing things. This is where getting better at taking interviews, public speaking, focus and memory come up.

HERE’S THE MENU

– I’ll first share with you my simple 6 step formula to rock your interview.

– Then I’ll explain the neuro-mechanics of communication.

– Lastly, the psychological principles you want to use to your advantage.

Chris’ 6 Step Formula to Rock Your Interview

  1. SPECIFIC COMPLIMENTS
  2. IDENTIFY KEY ATTRIBUTES OF POSITION – ANCHOR THEM TO YOU.
  3. EMBED COMMMANDS
  4. ASK QUESTIONS – LIST WHAT YOU WANT
  5. COMPETITIVE ALTERNATIVES
  6. AIM HIGH – USE CONTRAST PRINCIPLE

I’ll now explain each step. An in depth analysis of specific Neuromechanics & NLP techniques as well as Psychology Principles will follow.

1. COMPLIMENT THEIR WORKPLACE. VERY SPECIFIC DETAILS.

Humans are suckers for flattery. HUGE KEY POINT: compliments must be well-researched, specific & demonstrate that you pay close attention. More than the average person thats for sure! Do your research and find genuine things that you like about the workplace. Specific things. If you can’t find any thats telling you something. Apply somewhere else!!! Guys, this is also true for women. Don’t just say generic compliments “ohh you have pretty hair” … or for interviews “you have a terrific workplace” … that will work against you. Identify specific details and compliment them on them. It will help you score big. For example, “wow the colour of your dress really brings those beautiful eyes you have”. Or if you like the hair, describe specifically … “Wow your hair is stunning, I really like how your hair shows off that long beautiful neck, and with that necklace … just wow!”

WORKPLACE – Change “I really like your workplace” too … “I love how important creativity & innovation are to this company. I’m intrigued by the workplace culture and how it gives employees the opportunity to explore and cultivate their creativity in order to develop new and better products”.

Chris Wyllie Addition:
“I must warn you though, you better be careful. Having me work in an environment like this, I’m going to be innovating like crazy!You guys have the iPhone 10, I’ll probably have the iPhone 15 done in two weeks! Then the next week make a iPhone 16 thats completely better and makes the iPhone 15 irrelevant … are you sure you’re willing to take that risk?”

2. IDENTIFY KEY ATTRIBUTES OF THE POSITION YOU’RE APPLYING FOR. ANCHOR THOSE QUALITIES TO YOU.

Tell a story about a job you had in the past where you demonstrated all the companies desired qualities in spades. Or if you haven’t done so in a work setting, talk about an athletic competition or academics where you epitomized those exact qualities. Not only that, those qualities were instrumental in helping you to persist through difficulties, solve problems and ultimately lead your team to triumph. Build those big bright elaborate pictures in the listeners mind ladies and gentlemen! Its persuasion we’re talking about here! Immediately following that you embed the exact commands you want to give them.

3. EMBEDDED COMMANDS

…Given the nature of the position and whats required to excel, I know I’m the candidate you want to hire … now first let me ask you a few questions just to make sure we are a perfect fit. (Embedded commands underlined – analogue mark these commands with downward inflection in your voice. To learn & understand the nuances of hypnotic language patterns & voice training come to an NLP Practitioner Seminar.

OR … “since leadership and team-work are so critical to this position … and I’ve excelled at both, both academically and athletically … I know I’m the guy/girl for the job … and now I just need to ask you a few questions to ensure that if I do decide to accept this position that it is truly in both of our best interests.”

NOTE: You do want to ensure that you’re right for the position and the position is right for you. Bad hires are costly to both you and the organization.

4. ASK YOUR QUESTIONS – LIST WHAT “YOU” WANT!!!

Most candidates will just passively be questioned. When you come in and lead with some of your own well thought out questions, plus state key values that are important to you (you’re actually saying these additional ones because you know they are important to the interviewing company 🙂 … we’re being hypnotically sneaky here a bit folks), you immediately stand out. Not only that you’ll show you’re making a reasoned intelligent decision. Its like pricing. If your pricing is $500. It looks somewhat arbitrary and negotiable. But if your pricing is $493, that looks like a specific well thought out number. The same applies for salary demands. The more specific and well thought out, the greater your chance for acceptance. Compare $50,000 per year vs. $52,397. The former you’re likely to get negotiated down … the later you state the amount … plus reasons for your decision, even if they are made up … give reasons, your rent increase, kids off to university etc … Reasons even if illogical get buy in from the brain. Additionally, using the rule of reciprocity … tell the company you’re going to give them additional X, Y & Z above job requirements and in return they’ll give you additional pay. Voila! This is optional. The company may say … “well I don’t need X,Y,Z” … so if you’re going to say you’ll add those in … make sure they tell you those things are important first!!!
Here’s an example to ask your boss:

“So my current job description is A, B, C … if you were to add three duties to my job requirements, that would be highly beneficial to the company, things that you think you need, what would they be?” Then if they say X,Y,Z … you have it in your back pocket. Also identify, what value would these additional X, Y & Z bring to the company? ($X dollars). Lets say … the boss then says … “well X Y Z aren’t really important to me” … you say, well 15 minutes ago you told me they were … actually you told me they’re specifically worth $10,000 … and I only getting $2,397, the company gets $7,603. Seems like the company gets a great deal out of this, do they not? So which one is it? Now adding $7,603 of value to the company seems like a great idea to implement doesn’t it?

5. LIST SOME COMPETITIVE ALTERNATIVE OPTIONS

Leverage the scarcity principle: The scarcity principle is that when something becomes less available we desire it more.

“So I like you … want to make sure I’m in the right situation where I can grow, excel, and utilize my talents … I’m also considering competitive OPTIONS A, B & C … though this position is one of my top preferred choices”. I would just go with “one of” top positions, not “top” position. We’re playing a little bit of the come away closer game like dating.

Competition for your services immediately increases your desirability. The same for sales. If you have a customer on the fence about buying something … you can say “well I’m completely out of stock anyways … so it wouldn’t’ even matter if you really really wanted it” … they go, “really, I actually really want it” … I go, “… are you sure, you’re not just saying that? … I guess I can see if I can find one more in our inventory … I probably won’t … but I’m only going to go through the hassle if you really want it, and will commit now to buying it”. Post Decision Bias – once we make a decision, we create reasons in our mind to strengthen why we bought it. Car salespeople do this as well – they get you to commit to buying the car … hence your brain consciously & unconsciously strengthens your reasoning for buying the car … then at the last minute they introduce additional fees. Now that your brain has already sold itself, you’re most likely to go ahead with the purchase even with the additional fees. With the fees explicit in the beginning before your decision, the salesperson may not have gotten the sale.

You can even add TIME LIMITS – I need to make a decision by … (X date) … give a reason afterwards … (simply giving a reason why, even if its bogus increases persuasion). Time limits will increase persuasion because of loss aversion*. Companies will be driven to avoid the loss of good candidate more than to find a good candidate elsewhere. Use that to your advantage. It’s not easy to find such talented, hard-working candidates now a days is it?

6. CONTRAST PRINCIPLE – Shoot high.

Aim for the position above the position you’re applying for. For instance if you’re applying for a basic position … start off by explicitly stating, “I’d like to be in position where I can quickly step into a MANAGER POSITION“. By associating yourself with the higher position, by contrast, the basic position will seem like a piece of cake for you. Or if you’re asking for a salary raise to 50K. Start with 60K as your negotiating point, the 50K will seem smaller relatively.

PERSUASION TRUTH BOMB: Each piece of information you’re exposed to, your judgment of it is influenced by the information that preceded it. After reading a dinner menu, at a fancy restaurant with $100, $150 entrees, the $40 steak seems cheap by comparison. Restaurants deliberately put expensive items on the menu, even if they don’t intend to sell them at all. This increases their sales and makes the rest of the menu seem “less expensive”. The best sales clerks do this too. Do they sell you $80 sweater’s, $120 jeans before or after the $900 suit? They always sell you the big expensive suit first! After you’ve bought the expensive suit, then the sweater and shoes seem cheap. Haven’t you had the experience of wanting to go buy a new suit and/or dress and didn’t you end leaving the store with a bunch of additional items you never intended on buying? Yup! The sales clerk was using the contrast principle to put your money in his bank account. Now you know!

You always want to set up and create the frame and context in which the other person sees the information you’re presenting. If I have a client who I know is going to be a pain in the butt, and want a discount … “who’d want a discounted brain anyways?” … I usually will start off with talking about my regular fees with clients which are $250-$500 more than I plan on charging them. After I talk about 3 or 4 success cases where I charged $500 per session … are they really going to try to get a discount on their preferred $125 session rate? I don’t think so.

Or I’ll tell them stories about people who are really cheap, didn’t invest in their brain and were forced to live with their brain problems for the rest of their life. Yuk!!!

Note: Negotiating your price is dangerous. Look, if a client finds out your price is negotiable, it means you could’ve given them the lower price in the first place, but chose not too! Stick to your guns.

They say to me, “I want a discount” … I always go sure, “you want a discounted brain no problem” … which parts of your brain do you want me to leave out? … The frontal lobes? … ohh that’ll be great … your memory will be better but you can’t consciously focus & decide to use it … or better yet which techniques do you want me to leave out? … Hey I’m cool with it … we can do discounted sessions then I can see you 10 times as opposed 1 time … at half the price per session & make 5X the money … sure I’ll give you a discount! You got to train your wits ladies and gentlemen otherwise people will walk right over you – especially clients!

Rule of Reciprocity. If you really want the basic position. Lets say a basic McDonald’s cashier. Don’t go direct and say you want that position. Aim higher as per above. But then state how you’re willing to compromise, by taking lower pay and a lower position in the short-term to work your way up in the company. This compromise on your part will increase the likelihood the company (other party) comprises and does you favours in the future. Its all about the set up. This is especially true for the public speaking, NLP, hypnotic & change work I do on stage.

Mention a friends name. Name dropping can help. Be sure to name someone with good associations anchored to them. Mentioning a friends name increases persuasion … especially with sales … because it anchors “them” to “you”. Now they’re not just dealing with you … but also their friend. Its a lot harder to turn down a friend. Say, “your friend Tina referred me to call you” … instantly that lead is warmed up.

*LOSS AVERSION – people motivated to avoid losses more than achieve equivalent gains.

*PSYCHOLOGICAL REACTANCE – when something, a freedom, a piece of information or a candidate like yourself … when the opportunity is taken away we desire it more. This is why you may want to set TIME LIMITS, for when you need to be hired by. As well, mention some competitors you’re considering. Thats often why in relationships, often when they’re prohibited by others, our parents etc. – we desire them more. Or if you’re no longer with someone why you may desire them more. It’s Psychological Reactance. Take away a FREEDOM, and we desire it more. This is how revolts happen – when previously experienced freedoms are taken away

Liking Principle. Humans are suckers for praise. Even if we know the praise is insincere, it will still influence you. Haven’t you ever said to your partner, “just say this …” … and when they say it, even though you know its lip service, it still makes you feel better doesn’t it? Yes its more important that you “say it” vs. mean it. Caveat: workplace compliments & relationships/social are different.

Similarity Principle: We have a tendency to have a positive bias towards people who have the same characteristics as us, nationality, colour, religion, looks, age/generation “in our days” etc. Look at how the people at your desired work place, dress and carry themselves, their attitudes, beliefs, religious and spiritual preferences etc. Adjust and use it all to your advantage. Convey yourself in a manner that shows you are like them.

One caveat – standing out and being different can be beneficial. This is especially true if you’re applying for a distinct position like CEO or Vice President. Also, like me, if you’re an outside consultant it pays to be different. When I walk in, its not going to be like anything they’ve ever experienced before. Fasten your seatbelts and get ready for the brain enhancing ride of a lifetime.

GET FULL ATTENTION: Rule number one for interviewing, public speaking, flirting, therapy and change work and virtually all communication is to get the listeners full attention.

In a position, where traits such as innovation, creativity are prized and many are competing for “one” position, this is where standing out from the pack, in terms of your style, the clothes you wear, your attitude and your approach can be beneficial.

BE YOU!

Most importantly, BE YOU! Others can sense when you’re not being yourself. They can smell the unconscious vibes that something is off. And they’re right! There is something off, YOU! You’re not being you. It’ll make them uncomfortable. Because it’ll be uncomfortable for you to not be yourself. The same is true for dating. Be yourself. Otherwise, if you have to act and be someone you’re not for the rest of your like, man thats a lot of work!

The problem with anxiety is that people get anxious and nervous and then they say and do things that aren’t “really them”. So just relax. Keep breathing. Smile. And go for it. Be you!

If you’re like me you’ll be using these skills and negotiating pay increases before you’re even hired! Hmmm do you know I haven’t even gotten to the nitty gritty good stuff yet! HERE IT IS!!!

NEURO-MECHANICS OF COMMUNICATION

SPEAK AT THE SAME RATE AS THE LISTENER. People understand at the same rate that they speak. If the other person is speaking to you slowly, and you’re speaking at a thousand words a minute, your communication won’t register in their brain. Thats what matters. Not that you actually say what you want to say, but that what you say is actually imprinted in their mind. Likewise if you’re talking to someone blazing along, you’ll want to increase your rate of speech and match them. Match them until you’re unconsciously in rapport and then you can lead. You can test by beginning to slow down your rate of speech. If they go with you. You got them in rapport and entrained. If you don’t you need to do more matching.

YOU GO FIRST. ENTRAINMENT. The very first step in influencing and persuading someone is to go into the desired state you want them to go into, first. If you want them to feel desire and to buy your product, you need to go inside and feel desire first. This is huge for sales. If you’re a sales person and you’re nervous, that nervousness will be reflected in your voice tone, rate, breathing etc. Unconsciously that will be the vibe the prospect will receive and unwittingly, they’ll begin to feel nervous and uncomfortable. If you’re not careful you’ll have just anchored nervousness to your product! You could have the best product ever, but you just made someone unwittingly nervous about it. Phew, its dangerous to be nervous. So just don’t do it!

Note on RELATIONSHIPS: In your relationships, think of the desired states & the ideas you want to plant in your partners minds. Now next time you communicate with them, go into that state first with those ideas in your mind. “… if you want to keep waiting for them “to change” or do something different … then you’re not interested in persuasion and you don’t having the type of relationship you think you want” Its okay to influence people. We can’t not influence people. Might as well do it deliberately! WHO’S GOING TO ENTRAIN TO WHO? Who’s state is stronger? If you’re relaxed & giggly on the inside, I mean really giggly, its going to be hard for your partner to remain a grumpy jerk. Its just the way it works. And if you turn into a grump yourself, well you need to make your state stronger.

Plan ahead. Anchoring. SMOKING THE COMPETITION.

Think of the desired states you want to elicit in the listener. Humour is a fantastic tool to anchor good feelings to you. I always love having clients and prospects talk about things they love, while looking directly at me :). As soon as they start talking about stuff they don’t like I step aside and anchor it somewhere else. This is inevitably the place where I’m going to put all of their objections as well as the competition, so I can be sure that all the bad feelings are anchored to them. Good feelings anchored to me! Ohhh yea!!!

RAPPORT. Rapport is a term thrown around a lot. Rapport that gives you the power to influence comes from MATCHING. Rapport is really matching and being entrained to the other. Once you’re unconsciously synced then you can pace and lead. You can unconsciously match rate of speech, breathing rate, body posture, representation systems (see below), modal operators, meta-programs and so much more. Tune up your senses. We teach you this in an NLP practitioner seminar. The NLP Practitioner Seminar will train you and prepare you to master persuasion, like no other. I teach the real stuff. Unfortunately there’s no standard or regulating body so 90% of the NLP out there is potentially bogus. Or at least not anything close to really good stuff.

PACE & LEAD. See Rapport above.

BE THE CAT. NOT THE MOUSE. In legalese, switch the burden of proof! If you make it a matter of whether they’re good enough for you, it completely gets rid of the question of whether you’re good enough for them. Apply this in interviews, sales & relationships. If you want to be like me, I’ll usually tell them they couldn’t handle me at their workplace, I’d be way to productive. Generate way too many sales. And I just don’t think they have the infrastructure to handle all the additional revenue I’d bring in. Who’s out-witting who here?

Or for potential consulting gigs, I always say … “I just need to warn you I’m not sure your employees can handle what I’m going to do … They go why not? I mean after the techniques I”m going to do, your employees are going to be really happy and really productive! They will have never experienced anything like it. Are you sure you want to hire me?”

Or for relationships, take the prettiest girl … even a stuck up one … use them for practice … and lets say you’re an average looking guy … if you start talking about how she couldn’t handle you … couldn’t handle you in the bedroom, couldn’t handle how caring and considerate you are, and how successful you are … you’ve just turned the tables … if she’s a polar responder … she’s going to polar respond right into your arms. After which you’re welcome refer a whole bunch of clients to me to express your gratitude.

Look it takes practice to be very mentally sharp, quick & agile at persuading others. I keep saying it because its true, there’s no practical skill development course like The Game Changer NLP Practitioner. None. Check out what the last group of practitioners had to say about the course.

SPATIAL ANCHORING – with spatial anchoring you can connect responses and feelings to specific locations. People do it unconsciously. They’ll talk about the things they like on the one hand, and then on the other hand they’ll begin to tell you the things they don’t like. Guess what? Very often the things they like vs. don’t like are represented in those precise different places in their mind. So when it comes time to persuade and close what are we going to do? We’re going to put all the objections in the dislike side (we really want them to dislike and get bad feelings about not buying) and put you and your products exactly on the side of everything they like. Same thing if you’re doing an interview. You on the one hand, the competitors on the other. You can even have the interviewer talk about the best employee they ever had … anchor it spatially … and then talk about some hires they really regret … anchor that spatially … then talk about yourself … fire off the first best-employee-ever anchor and put yourself in the exact same location as best employee in the listeners mind … and your competitors exactly in the location of the hires they regret. BOOM. Money in the bank. Of course we’re talking high level skill here. This isn’t your mini-mouse weekend course. These skills require practical in-person experience.

You can even build the anchors for them from nothing. Talk about things that they really dislike, things they’re unhappy about, mark them out with your hands in the air (lets say on their left). You can also anchor they’re left knee. Say to them … gosh those things must really annoy you don’t they? … Immediately strength the anchor (left knee). On the other hand, have them talk about things they really like and desire, and mark that out on the other side. You can anchor the right knee. Strengthen the anchor … “wow it seems like punctuality (or X) is something thats really important to you isn’t it?” … you generate the response, immediately fire off the anchor and strengthen it.

Now for sales and interviews, specifically your interview, what kind of state do we want to induce? WANTON DESIRE! Have you ever seen something and the moment you saw it, you knew it was perfect and you just had to have it? BOOM! Where-ever they’re eyes move mark it out, anchor it. That is exactly where you’re going to put your resume, your brochure, your sales presentation, every idea you want them to act on with total wanton desire … and UUU wouldn’t now be a wonderful time to …

Simple SALES: INDUCE WANTON DESIRE STATE + ATTACH IT TO YOUR PRODUCT. Credit Dr. Richard Bandler for teaching me that one.

QUOTES – Quotes are a hypnotic language pattern. This is where you tell a story or talk about another person or experience, and in describing that experience, you put in all the ideas and embedded commands you want to give to the person you’re communicating too. Its the difference between walking up to your boss and saying “you’re an asshole” … and saying, “hey I was walking to work, and some guy came up to me and said, you’re a pompous asshole … (then looking at your boss), what do you do if someone walks up to you and says, you’re a pompous asshole?” Of course, rather you can talk about your best friend John … “who had the best boss ever, a boss who really loved to reward good performance. In fact, John received a bonus of $10,000 and he didn’t even ask for it! On a Friday it was just added to his pay check … and boy was John really happy and even more motivated after that … how motivated? John brought in a million of new sales in just a month, after a small $10,000 bonus. Wow …. Now tell me about your bonus structure at this company … “

Get creative ladies and gentleman! It takes practice.

For example, as an interviewee you can tell story about your last position, and how the competition for the job was very high but it was your dynamic personality and unmatched work ethic that earned you the job (or whatever qualities you want to highlight). Then once you got the position, you were able to go far beyond expectations … put in some statistics, numbers … this will re-assure and get buy in from the logical rational part of the brain … for instance, the companies projected increase in sales for the year were supposed to be $100,000 … I ended up increasing sales by $500,000 … it was hard work though I tell you … it was quite a process but I finally got through and built relationships with the companies long-desired prospects. In the process I was able to deliver a 500% sales increase above and beyond expectations.

At which point, you like me, can now begin to talk about the bonuses and pay incentives you received for your efforts. Or you can pace the flip side … of not receiving bonuses hence why you’re looking for a new organization to work for. A company that actually values & pays for results. In other words, this company better give you pay incentives if they’re going to secure your services. Now were talking high level persuasion & hypnotic skills. Again, I cannot point out enough to you how a full 7 day practitioner seminar is necessary to calibrate your brain and give you a firm grasp on these skills.

I’d even have fun with describing qualities of competitors applying for the job and how your boss in your last work-setting hired those types of individuals, during which performance at the company suffered precipitously. However, once he hired employees with YOUR Characteristics, then company performance went back up. Get what I’m doing here??? We’re anchoring negative responses to your competitors and positive ones to you. Even though you are the one bringing all this up. You’re building this representation in their mind. Real brain work.

Of course you need to assess the situation … the other sides motivators … that is what their likely to want to MOVE TOWARDS … as well as MOVE AWAY FROM … and use those to properly frame & present YOU … in a manner in which they are moving away from other candidates and towards you!!! Same for sales. Same for dating. Same for therapy. Away from problems and towards desired results.

LINGUISTIC PATTERNS (hypnotic language)

PRESUPPOSITIONS:

Embedded Commands
Given my leadership experience, and high level communication skills I know will excel in this role, with that said, I have a few more questions for you ….

***MOST INTERVIEWEES let the interviewer dictate and ask questions. Come prepared with some questions for them!!! You need to determine whether their position is the right fit for you as well as for them!

Embedded Questions:
– I’m wondering when now would be a good time to hire me?
– So do I start next week Monday or Tuesday (this is a CLOSING technique).
– I’m wondering how you would know if you were looking directly at the candidate you’re going to hire?

For those of you have difficulty closing, go right for it, are you going to pay with cash or credit?

REPRESENTATIONAL SYSTEMS

There are three major representational systems our brain’s use to both represent and understand information: VISUAL, AUDITORY & KINESTHETIC. There are 5 total (including gustatory & olfactory), but visual, auditory, kinethetics are generally the main operative rep systems.

An individuals language will tell you how they are thinking, that is, what representational systems they are using to represent information in their mind.

“Tell me about yourself” … (auditory), “well let me first start off by saying, there are so many attributes I’d like to tell you about myself, however the most obvious of which is my ability to communicate and effectively influence others. When people have problems I can really hear what they’re saying and quickly find a solution to the problem. Most importantly, I can take complex subjects & articulate them very clearly.

The interviewer may follow with … “I hear what you’re saying” “I see your point” “I feel where you’re coming from”. TAKE NOTE and feed back the same representational systems to them.

The interviewer might say he’s just trying to get a feel for the candidates … in which case … “sure let me help you get a firm grasp, on why I feel this is the right position for me, as well as why I feel I’m the perfect candidate for the job. I have a very good handle on leadership, and am very in tune with what it takes to motivate others & ensure they are performing at peak productivity” … (Notice I’m using kinesthetic predicates).

The interviewer may say … “show me what you got”“In this position, my presence will be immediately noticeable. You’ll see how easily and effortlessly I’m able to integrate and work as team, and most importantly, find the unique perspectives, angles and keep expanding the vision for this company so we continue to viewed as the best provider in our industry. You can see me excelling in this position now can’t you?”

The interviewer may say, “I’m looking for individual who can do X, Y, Z” …. then your job is to paint the pictures of X, Y, Z in their mind … let me give you a perspective about my last position … then describe you exemplifying everything they are looking for … you can see why I’d be terrific addition to this organization now can’t you?

This is just the tip of the iceberg.

TAG QUESTIONS
Tag questions are another NLP linguistic technique. Tag questions pace both sides, that is both congruent & polar responses. Tag questions enable you to easily put ideas into the listeners mind. Tag questions take the form of:
1. Command
2. Negation, finished with “?”

You can see I’m unlike any other candidate who’ll apply for this position, can you not?

You’d like to learn how to optimize your brain, would you not?

You’d like to be a better more focused & productive you, don’t you? Therefore the 7 day NLP practitioner course, is the course you want to sign up for now, isn’t it?

Obviously you’re looking for an employee who works very hard, values culture & has the talent to progress within the company, aren’t you?

PRACTICE
1. Think of an idea you want to put in the listeners mind.
2. Add NEGATION + “?” at end of it.

You’d like to improve your ability to remain calm in interviews, don’t you?

You can see how beneficial it would be to increase your ability influence and persuade people, can’t you?

Now is the perfect time to make a hire, isn’t it? You’ve now found the perfect candidate now, have you not?

AT TRADE-SHOWS I LOVE PUTTING THIS SUGGESTION. It’s the first thing I ask people:
Hello there, “you’d like to learn how to optimize your brain would you not?” They always say, “of course, who wouldn’t answer yes to that question”.
My response, “I know that’s why I asked it!. Now if you want to learn about Neurolinguistics applied for sales and persuasion I can teach you that too!”

*Whats the opposite of talking? Most say listening. If you’re one of those people you’re in big trouble. You see, the more you listen to each and every work “you say” and the particular effect it has on the listener the more you can adjust your syntax and tonality in a manner which propels them to come to the particular conclusions themselves that you wish to give them and/or take the specific actions you plan for them to take. True persuasion.

When you’re giving a speech or interview, all you need to do is listen to each and every word as you talk, and it will tell your brain where to go next. If you have to hold rehearsed ideas in your head it creates anxiety and interferes with your brains natural creativity. Your brain unconsciously generates language. Let it do its job at peak capacity.

STICK TO YOUR GUNS.
Lastly, stick to your method of interaction. Keep your handshake etc. Make them respond to you. This indicates who the leader is. Most people acquiesce. If this is a basic low-level position you’re applying for, sure yield and be as like-able and bubbly as possible. However, for most sales pitches, interviews, dates, you want them adjust to you. Consciously and unconsciously you’re showing that you’re the leader. People are magnetized to leaders.

LEVERAGE THESE PSYCHOLOGICAL PRINCIPLES

1. Better Looking = Smarter. People attribute better attributes to people who are physically attractive. Even though it’s illogical, in the brain better looking equals smarter.

2. SIMILARITY PRINCIPLE – we are biased towards those who are similar to us. We are less likely to steal, and more likely to help those with similar attributes, looks, colour & beliefs.

3. CONTRAST PRINCIPLE – every offer, every number, every piece of information is influenced by the information that proceeded it. If you’re a sales clerk, do you sell the $900 suit first or after the sweater, shoes etc? FIRST! While you may not spend $80 on a sweater, $150 on shoes, they will seem relatively less expensive after being presented with $900 suit. Great sales clerks get you to buy the big suit first, and then afterwards get you buying all the “cheaper”, ties, shoes, sweaters, stuff you never intended to buy in the first place.

INTERVIEW – set your sights a level above the position you’re applying for. This leverages the contrast principle. I had a 19 year old student apply to McDonald’s. In the interview, I told her she should talk about how she’d be a terrific fit for a manager position. I had her describe her leadership, initiative, team-building skills, and how she desired a manager position. Now relatively, the “basic” position for which she is applying, seems like a piece of cake for her. Every piece of information is judged based on the information that preceded it. If you’re interviewing for a basic position, aim for a higher position. Talk about how your qualities will enable you to excel in that higher position. You’ll have just anchored yourself to the higher position. You’ll seem too good for and above the “basic” position. Tell them you’re willing to accept the basic position and work your way up. Guess whats out the door? The idea of whether or not you’re good enough for the basic position. Guess who’s in the door? YOU!!!.

*** BE THE CAT. NOT THE MOUSE.

Too often guys in the dating scene, act like the mouse and try to attract the gorgeous cat. Women know this. Woman do this with guys as well. They wonder whether “they’re good enough”. This resonates in their thoughts, actions and is the vibe they put off.

When you turn the tables, that is, make it so they need to convince you to be with them, then the issue of whether you’re good enough or not for them goes out the window. The same can be applied for interviews. Rather than you convincing them to hire you, you should embed suggestions and presuppositions that its THEM, who has the onus of convincing you to take the position … because after all you’re the ideal candidate & much sought after talent!

Summary: When you make it a matter of whether “they’re good enough for you” it completely eliminates the idea of whether “you’re good enough for them”. They’re at your mercy. Not you at there’s.

Why do nice guys finish last with girls? Because they’re PREDICTABLE & boring. Predictable doesn’t light up the female brain.

Why are girls attracted to the Bad Boys? Bad boys are unpredictable. Un-preditability & novelty stimulates dopamine. All the best stimulant drugs stimulate dopamine. In order words, Bad Boys are more stimulating to the female brain.

*This is also why cell phones – messages, “likes” are so addictive – the unpredictability of reward.

So you’re a nice guy. I encourage you to stay a nice guy. However, you need to become more dynamic & introduce more novelty into your relationship & communication if you want the female brain magnetized to you. Its why wits and humour are so attractive to the brain. You never quite know whats coming. Mystery & novelty is “hot” to the brain.

Now when it comes to interviews and as an employee you want to build a large amount of certainty and predictability in terms of what you’ll deliver, your attitude, approach, skills etc. Though adding in some quick wit & humour can definitely add to your intrigue. More intrigue, more dopamine, more desirability.

I apply this “BE THE CAT. NOT THE MOUSE” principle with my private practice clients and coaching business. They have to convince me on why I should accept them as a client. Not me have to convince them to come for my services. It takes practice to master.

My SALES, COACHING & DATING ADVICE

Can you believe that I have full blown clinically depressed clients convincing me on why they want to and will be happy before I even willing to accept them as a client? I change their brain before I even start & then I send them a bill.

Or skeptics … ohh I love those … I have skeptics for breakfast … plus you think its that easy to just walk in and get a session with me? … I don’t think so … he’s going to have to convince me to work with him.

I fear no objection.

Final caveat. Know the standard norms for behaviour the specific interview you’re doing. I was in Milan, doing fashion week modelling, and I went to chat up the producer and say hello. After the casting process, my manager got a note asking, “why in the heck was I talking to the producer?”. In other words I got penalized for having a personality. Hence I quickly stopped doing the modelling rat race. But hey, if modelling is something you want to do, “now you know, don’t say a word, put on your pouty modelling face and go for it.”

Keep persuading like the super human beings you are ladies and gentlemen. Hard to believe … but we are just scratching the surface.

Now, have I convinced you that I’m 100% the brain expert you want to hire to supercharge your ability persuade others & generate business?

Sincerely,
Chris “Precision Persuasion” Wyllie.

CHRIS’ 5 KEYS TO INCREASE YOUR LEARNING

If a genie were to grant you 3 wishes, what would be the first most obvious thing to wish for? MORE WISHES!!!

Whether you’re a professional athlete, entrepreneur or student, your growth will be determined by your ability to learn. The quickest learners will be the biggest earners. Especially in todays age of entrepreneurship. That is if you’re learning the right stuff of course.

Lets face it, learning is life. Learning is money. Learning is growth. Learning is time. Learning is reduced stress & better health. Just ask any person who suffers from anxiety & panic attacks or depression or worse PTSD. Whats the problem? Not their childhood. Not even the anxiety. Not even the traumatic memories. Say what? The real problem is that they haven’t learned to deliberately control & operate their own brain. Thats it. Just to let you know, if you’re my client, I can guarantee you I’m going to find out the exact times and places where that anxiety is a major asset. But thats a topic for another day. Bottom line, learning gives you the power for unlimited achievement & to create positive changes in every area of your life. You need to become a highly skilled learner. Its my secret. I learn very fast and become good at things real quick, so I have time to master my mind, body & business simultaneously. You want to be really skilled & dynamic to stand out from the pack. That requires super-learning with a whole bunch of wanton desire and determination to apply your learnings.

Before embarking on your personal enhancement journey, the first thing you want to learn is “learning how to learn”. Becoming a Super-Learner is essentially your ticket to unlimited wishes. A lot of “experts” talk about it, but really just give you regurgitated quotes and content. We’re going to give into the nitty-gritty, hardcore techniques, that is, how to actually do it!!!

Whether you’re in sales, run your own business, are a teacher or an athlete, your job is to give people an experience. No experience. No changes. This is critical. I’ll explain. Now a study at Harvard, asked professionals, “if you could have anything, what would you want?” . Unanimously, they answered, “an extra hour per day”. Time is money. You’ll save time and be more productive by learning faster and retaining more of what you learn. Simply just dissolving the bad memories, limiting beliefs, and worries from your mind alone, will save hours of time. In some cases, hundreds of hours per year!

A major problem is that learning is something we’re TOLD TO DO, we’re not taught HOW TO ACTUALLY DO IT. Our entire academic career, content was shoved down our throats without us ever being taught how to effectively assimilate, learn & remember it. The result? Most have amnesia for 95%+ of the content they didn’t really learn in school. Isn’t that such a waste of time?

I must point out that its incumbent on both the teacher and the learner to make the learning experience as entertaining, vivid, and memorable as possible. Look, some stuff is going to be boring. Some stuff you’re going to want to pull your hair out. But thats exactly when you need to toot your own brain & have fun with it. Use my 5 KEY INGREDIENTS FOR LEARNING to make learning easy and fun. That said, it sure would help if your teachers, bosses & trainers learned how to teach in a way that registers perfectly for your brain. Send them to this course here! Thank me later!

Here are Chris Wyllie’s 5 Key Ingredients to Learning:

  • STATE.
  • STRATEGY.
  • CONVICTION.
  • DISSOLVE LIMITS.
  • FUN.

The above are the 5 ingredients you need to optimize learning. Elements 4 and 5 (Dissolve Limits & Fun) are connected to “STATE” but deserve individual mention. That is all your limits – be it bad memories, negative thought patterns, limiting beliefs – are limited to particular states of consciousness. Thus, different STATE, different BELIEFS. If you listen closely to people’s language they will even say, “well once I step into “SUPER-ME” … then I think and believe that I can do things I can’t normally do”. I like it, lets make a habit out of that! Secondly, having fun & emotions are the fabric of memory. You’ve got so many RARA motivation speakers, and people using fear tactics and hyperbole, whats above all that is high level humour and edu-tainment. Thats right. Now that with practical experiential techniques to create a tangible BRAIN ENHANCEMENT EXPERIENCE and you have the ultimate combo. An experience sets the foundation & re-wires the brain to make subsequent learning a piece of cake. Experience a belief changing intervention and then learn how to build such experiences for others.

Now lets get to each ingredient. I’ll explain the mechanics, the implications and then how to apply them.

STATE

Learning is state dependent. You’ve probably heard this before. However you may not know the precise techniques to control your state at will. When you learn information, the information is neuro-associated to that specific brainwave state. So the first step to creating and accessing learnings is learning – HOW TO CONTROL YOUR BRAIN WAVES & STATE. The brain is a wonderful machine. It’ll learn, rehearse, and access for you infinite amounts of information. All you need to do is get into the right state to access the desired neuro-pathways and thus all the information connected to that state.

I know you’ve all had the following experience: You going into test, and during the test you go black or faced with questions you know that you know the answers but you just couldn’t access them. Only to then have the answers start popping up in your mind while you’re walking or on the bus home. Wasn’t that annoying? This happens because during the test you didn’t access the learning state you were in when you studied the information. Like most you were probably calmer while studying and more anxious and rushed during the test. Hence, different states, and without accessing the state, the information is harder to recall.

The state you go into determines the information you access. Just think, when you feel really bad, doesn’t a rush of other bad memories typically begin to flood into your mind? When you’re feeling really good however its much harder to recall those bad memories, isn’t it? Thats because information & memories are only connected to specific states of consciousness. Now if you really want to get yourself anxious or depressed you can think of one terrible memory & bad feeling, access that state and then begin to think of every other area of your life so that they get coloured with those feelings. Thats how you create “generalized anxiety” and “depression”. I like to do the opposite. I like to spray happiness, curiosity and determination all across your mind & attitude now.

Particular environments can trigger brainwave states which trigger particular strings of memories and moments. Just think, have you ever been out for dinner with your partner and on the radio played “your song”? While this song was playing didn’t a string of past memories emerge in your mind?

Your state is comprised of the pictures and mental movies you see in your mind (either past memories or of the future), voices & sounds (both yours and others) you hear and feelings, which you of course feel. Thus the primary way for you to control your state is by changing the mental images, sounds you make in your mind and thus feelings you make in your body. This is the land of Neurolinguistic Programming. LET ME GIVE YOU AN EXAMPLE of two key STATE INDUCTIONS – DESIRE & DETERMINATION. These are the two states you’ll want to elicit in your students.

DESIRE
I’d like you to stop for a moment, and think of a time when you saw something, and the moment you saw it, you knew it was perfect and you just had to have it. Thats right DESIRE. Desire that could be for anything as simple as a dress, a car, a partner, a home, a vacation, a mentor you wanted to be like, or a skill you wanted to learn. Anything that filled your body with that wondrous feeling of desire. Now close your eyes and in your mind, go to that very first moment when you first saw what you desired so strongly. See what you saw, hear what you heard. Now take the image of it and make it a little bigger, clearer and closer. Turn up the volume. Notice how that desire moves through your body and start to spin it a little faster, double it, triple it, 10X it … now is the perfect time.

Now inside the middle of that desired image, open up a little circle. Inside that little circle, see the target, see yourself with an unbridled exuberance learning math, science, neuroscience (pick a subject) with an overwhelming sense of desire. Then very quickly open up that little circle until that enthusiastic you completely covers the desire image – the same size, shape, dimensions etc. UUUUU the very same desire. Now really look at that image in your mind, thats something you need to remember and make it so that the closer you get to that image, the closer you get to mastering your craft the stronger that desire grows … suddenly learning and desire … desire and learning will be connected in a way they never have before. Suddenly the sight of that book is going to trigger that desire … the thought of learning trigger that desire … and the more you learn the more this desire will build and build and build and be absolutely irresistible … such that even the more you try to stop yourself the stronger this desire becomes … until you’re exploding like a rocket-ship to your dreams and beyond. Lucky you.

DETERMINATION
I know there has been a time when you put your mind to completing something and nothing was going to stop you. Isn’t that right? Easy, hard, no matter what you were going to do it right? It could be as simple as finishing a level on a video game, completing a sand castle at the beach, finishing a final set in a workout, finishing your favourite movie series, or favourite book, or playing another game, there have been times where you felt determined and resolved, and you were going to do it no matter what. THINK OF THAT TIME NOW.
Double the size of the image. Make it clearer bigger brighter more vivid. Turn up the volume. Really turn up the volume. And amplify that determined feeling X10. Then open your eyes and look at your math text book. Close your eyes feel the determination. Open your eyes look at the textbook. Close your eyes feel the determination. Then suddenly like a sling shot see an image of you being #1 at calculus in your class shooting right on top of that determined image, with those exact same resolved feelings …look at the image and go, “this will be mine”. Simultaneously say a special “word” to lock in this Calculus genius state and touch your writing wrist to lock in this determined genius. Now say the word, touch your wrist and activate this state. Now thats what I’m talking about.

This following part is optional
Open your eyes and say to the teacher … you said calculus “was” going to be hard … I’m so glad the difficulty is over … you also said that the average for last year was 75%. I’m so glad to inform you that this class is very different … in fact I’ve been considering the scholarships I’m planning on receiving from Harvard and Yale (pick your university) … and I need a minimum 4.0 GPA, however I’m going to settle for no less than a 96% in this class just to be safe. Ohh yea I’m Chris by the way … I guess you could call me Chris “96%” Wyllie …

Now that would be one way to start a calculus class. Too bad its not true … unless you learned how to be a ninja with neuro-linguistics – 7 days or less to become a Neuro-Ninja here.

Now what happens in calculus class? The first thing the calculus teacher does is go, “okay kids time to get serious, this unit of calculus is going to be very difficult were going to have to get through it”. Immediately the students brain’s go, “ahhh crap and then shut offs”.

Math teachers globally have been fabulous at anchoring BAD FEELINGS to numbers & equations. Many kids I work with, all I have to do is show them a math book and they immediately feel bad. Just the mentioning of school makes them feel bad. The school system has done a terrific job making it so that kids feel bad not only while at school, but any other time throughout the day when they think about school. You like me, went through it, you know what I’m talking about.

Calculus is actually one of the easiest most practical subjects taught. Its all about rates of change, which is precisely how velocity, acceleration, cars, gravity, profitability and the entire universe works!!! Calculus helps you figure out which sports car you want to drive and where to invest your money!

The school system does such a wonderful job building post-hypnotic anchors. If you want to make a perfectly grown adult cry just show them a polynomial equation! Instantly they’ll start feeling anxious, nervous and “less than”. You heard it from me.

YOU NEED TO BUILD NEW ANCHORS – especially to learning!

Learning is kind of like an adventure when you think about it. You just don’t know how far the learnings will take you, or where the journey of learning will lead and the opportunities that will arise on the path ahead … ohh the mystery … if you stop and think about something you learned and didn’t enjoy, maybe you didn’t realize at the time, but the fact that you didn’t enjoy it actually moved you forward because it told you what you do like … you see standing still and hesitating gets you no where …. parents are always asking me where should I send my child to university … should he take a year off or go right for it … take the step forward, because even if its the wrong one, that fact that you’ve experienced the wrong one will lead you to the right one … did you realize that everything you’ve ever learned, every fact, every experience is ammunition for you to make boatloads of money, achieve superstardom success, in essence do whatever you want. Even if thats just sitting at home learning in a state of bliss and overwhelming curiosity. Do you see my point?

WANTON ANTICIPATION
Think of a time you felt incredibly excited and just couldn’t wait to do something. Close your eyes, remember where you were, what you saw, what you heard, that feeling of wanton anticipation, then open your eyes … Look at the equation on the board … then close your eyes see what you saw in that memory … open them look at the equation on the board … close them make that memory bigger brighter clearer so that anticipation begins welling up through your entire body … open your eyes and look at the equation on the board … hmmm have you thought about the perfect equation for your most epic life? Hmmm what are necessary variables that must be part of it? Think about that. Hold that thought.

Here are some USEFUL LEARNING STATES to induce in yourself & your students:
Curiosity, Desire, Determination, Flexibility (Creativity).

Remember the memory blog, that you need congruence between learning state & testing state in order for the learnings to be consolidated and accessed.

If you can induce a consistent state in the following 3 environments you’ll be miles ahead:
SAME STATE LEARNING IN CLASSROOM = SAME STATE LEARNING HOME = SAME STATE TAKING TEST. I did this especially for the highly visual classes: biology, chemistry, neuro-anatomy. READ Strategies below.

The biggest memory and learning problem for you is not being able to consciously re-access the same state the content you want is connected to. Second, good brain chemistry equals good learning. Nutrition, supplementation and specific lifestyle adjustments can ensure that you make good brain chemistry to build better focus, mental clarity and memory.

Let me introduce to you 4 key neurotransmitters for learning.

GOOD BRAIN CHEMISTRY

1. DOPAMINE – Dopamine is the “feel-good” “pleasure neurotransmitter that increases energy, focus, motivation and is released to consolidate newly formed neuro-pathways. In essence, when learnings “click” in your mind, dopamine is released to strengthen the neuro-connections. Thus dopamine is key to both the initiation of motivation for learning & the consolidation of learning. Some supplements to increase Dopamine include L-tyrosine, Coffee with MCT Oil, Mucuna Puriens, Gingko & Ginseng. As well, “DHA” increases Dopamine. Consume a higher protein diet, with lots of vegetables and lower carbohydrates to increase dopamine levels. I recommend taking dopamine supplements on an empty stomach before eating food for maximal effect.

2. CHOLINE – Choline is a neurotransmitter that increases memory, information processing, thinking speed, and overall mental sharpness. Some supplements that raise choline include Citicholine, Alpha GPC & phosphatidylserine (PS). Likewise, take these supplements on an empty stomach before studying. Foods rich in choline include Egg Yolks, Salmon & Beef Liver.

3. GABA – GABA inhibits over-excitation of brain cells. GABA promotes relaxation and calm focus. I do not recommend taking GABA directly, but rather subtly raising GABA levels via magnesium supplementation. Add in active form of Vitamin B6 with the magnesium (MG) for increased GABA production. Both Mg & Vit. B6 are co factors that convert glutamate (excitatory) into GABA. Magnesium Threonate is my favourite magnesium for the brain and cerebral spinal fluid.

4. SEROTONIN – Serotonin is a neurotransmitter that modulates mood, creativity & overall well-being. Elevating serotonin can assist you in achieving altered states of consciousness & increased synaptic plasticity. Some natural nootropic serotonin boosting herbs include Bacopa, Goji & Schizandra. Exercise and weight lifting is a terrific serotonin booster. So is meditation.

Oxytocin deserves honourable mention for its ability to increase pattern recognition. Autistic kids were given oxytocin and suddenly able to perform fascial recognition. That is they were able to differentiate a sad face from an angry face etc.

Melatonin is another key neurotransmitter. Melatonin is released in the pineal gland, usually after a few hours of the absence of light. Melatonin release promotes deep sleep, during which the polarity of the brain reverses, which re-primes brain cells, strengthens activated neuro-pathways and prunes away unused ones. Without proper melatonin release, sleep and learning will be impaired. Avoid blue lights 3 hours before bed. As you learned in this blog, morning sunlight helps to re-set circadian rhythms, and proper timing of AM cortisol release and PM melatonin release. The presence of light in the morning and absence of light in the evening trumps any melatonin supplement every time. EXERCISE Exercise raises brain-derived nerve growth factor (BDNF), endorphins and replenishes the electrical charge of the brain. While in school, I never wasted any new brain cell growth and always did my most important studying before and after my workouts. In fact after work outs, the brain is neuro-chemically primed for terrific creative thinking & writing. I like to spend 20 minutes after a workout generating new ideas.

Not working out and pulling off 10 hours of straight studying is the worst thing you can do. Your brain becomes in-efficient, habituates and information is not as distinctly wired into memory. Did you know that the brain hemisphere’s change dominance every 90 minutes? Hence, the most effective way to study is in 90 minute intervals. Likewise, your brainwave dominance changes every 90 minutes. You want heightened Beta & Alpha brainwaves when processing information in “UP TIME”, and then allow the brain a period of time to go into “DOWN TIME”, that is into a more daydreamy “theta state” for the information to be consolidated. You can study in 45 minute intervals to take advantage of “primacy” and “recency” effects. That is we tend to remember the first and last things we are exposed to during a study session.

AVOID SELF-INDUCED AMNESIA!

DO NOT GO AND CHECK YOUR PHONE RIGHT AFTER STUDYING KEY INFORMATION. IT WILL GIVE YOU AMNESIA FOR THE INFORMATION.

I do this in seminar to deliberately give participants amnesia for their problems! I have them talk about their problems, and then I abruptly distract them, change topic and/or point something out. When I return back and ask, what were we talking about? They have a hard time re-accessing their problems.

I’ve given you a lot to begin to change and optimize your state … now that you know how to get into an optimal learning state, now we need to give you the best step-by-step instructions to perform the task – that is the actual LEARNING STRATEGIES!

STRATEGY

When a dyslexic child walks into my office, I’m always suspicious. I always say, “you’re going to have to convince me you’re dyslexic because I don’t think you really are”. I always ask them Dyslexia, how do you spell that? They proceed to spell it perfectly. Bit of a paradox if you ask me. I ask them how did you do that? They go it’s written BIG on my binder – DYSLEXIA. Hmmm okay …

Now you see, dyslexia and “poor spelling” in general usually isn’t a brain problem, it’s a mental strategy problem. Dyslexic kids and poor spellers try to spell words by “sounding them out”. Therefore they use the wrong parts of their brain to perform the task. Guess what the best spellers do? They make big bright pictures of the word, and have the word encoded as an image in their mind. That is they use the VISUAL cortex as the primary representational system, not the auditory one. Auditory loop is unreliable & requires you to sound the word out every time. Also, considering English has all kinds of quirky rules, having mental images can save you a lot of trouble. Plus all you have to do is have one big colour coded image in your mind to spell it forwards, backwards etc and recall ONE PICTURE … not sound out a whole sequence of syllables which is thus more individual “chunks”.

So with spelling problems, usually there’s nothing neurologically wrong with the brain its just a matter of using a poor mental strategy and thus the wrong parts of their brain to perform the task. All you need is to learn the optimal mental strategies for the specific task at hand. The same applies for all subjects & disciplines inside and outside of school.

Caution: We were taught to spell words phonetically without ever realizing you can’t even spell phonetics phonetically!!! Try spelling “caught” phonetically! The best spellers make big pictures of the words in their mind so they can spell it forwards and backwards. If you want to become a great speller, The NLP Spelling Strategy, which I learned from Dr. Richard Bandler, and what I teach in an NLP Practitioner Seminar is exactly what you want to learn. You could make a career making kids good spellers just with this one mental strategy!

Now lets talk about the sciences, such as biology. In learning BIOLOGY you’ll be faced with many different diagrams of cells, tissues, organs etc. What sensory representation is going to make learning biology a piece of cake? VISUAL REPRESENTATIONS. This is where you need to develop your photographic memory. That is being able to take a diagram in your textbook and build the same image in your mind. Then you can literally get 100% in academic biology like a walk in the park. It only took me 9 detailed pictures in my mind to complete a 3 hour biology test in less than 45 minutes. The same for neuro-anatomy. We all have a photographic memory, its just you may be using yours to remember vivid mental images of bad memories from the past rather than biology diagrams, books, stock markets, take your pick.

ART – Artists do this same mental strategy as well. Have you ever had an artist on the street draw your face? I did in London England. What did the artist keep on doing? He kept on looking at your face, then looked at the paper, then at your face and then at the paper. He kept going back and forth between your face and the paper, until he could see an image of your face on the paper. Then he simply traced the mental image on the paper. Voila!!! You want to practice doing the same mental phenomenon for your biology diagrams, neuro-anatomy diagrams, chemistry diagrams and mind maps for any subject.

Remember, learning is not about getting all stressed and trying to remember information auditorily by rote. The first step for super-learning is to get into a highly relaxed, calm focused state where visual imagery is enhanced. In this state, if I were measuring your brainwaves we would see increased ALPHA brainwaves. Use deep rhythmic diaphragmatic breathing to get into a SUPER-LEARNING STATE “body relaxed mind shooting ahead”. Now start with a diagram with maybe 7 items. Look at the diagram, look at your notebook. Look at the diagram, look at your notebook. Keep going back and forth until the image of the diagram begins to emerge onto your notes. This takes practice. I have a specific ALPHA trance inducing brain hemispheric trance induction I teach in my practitioner seminar.

Here’s a simplified version of my ALPHA TRANCE INDUCTION

1. Gently close your eyes. Breath in air through your mouth. Slowly let it out through your nose.
2. Put your focus up to the left, on your left frontal lobe
3. Move your focus to the right, on your right frontal lobe
4. Visualize letter “A” on top of your left frontal lobe. What colour is it? Capital or lower case?
5. Visualize #1 on top of your right frontal lobe.
6. Visualize letter “B” on top of your left frontal lobe. Colour?
7. Visualize #2 on top of your right frontal lobe.
8. “C” on top of left frontal lobe. #3 on top of right frontal lobe. Shift backwards all the way to the beginning. I’ll add a supplementary video for the EXERCISE. This is enough to start.

BUILDING YOUR PHOTOGRAPHIC memory is a skill, just like mastering a “form” in a martial art. The same applies for chemistry. If you can’t visualize a double helix molecule, or atoms bonding together, chemistry is going to be difficult. Learning and memory are, in fact, skills not genetically predetermined traits. If you’d like to dive deep into learning and memory, in The Game Changer NLP Practitioner Training Course, we spend an entire day on mental strategies for learning and memory. This includes a wide array of hypnotic and neuroplasticity techniques to enhance learning and memory. Its quite the fun. Its quite the experience.

Overall, you want to acquire better MEMORY strategies. A common trait is that all memory champions perform highly detailed visual representations of information in their mind. If you try to repeat things via rote using auditory loops you’re going to have difficulty remembering. You’re going to be working within the confines of working memory as opposed to limitless long-term storage.

Now have you ever heard about Einstein’s thought experiments? In his experiments, Einstein imagined himself riding on a beam of light and literally rode across the beam of light to figure out how light travels across space. He created these visual experiments to then get a particular “feeling” about the true nature of the universe. Ahhh yes kinesthetics! Kinesthetics are huge for math, physics and memory. In order to differentiate right vs. wrong answers, we need develop a distinctly different “feel” to them. If everything feels the same you can’t tell them apart. This is especially the case in autism or any hyper-active disorder. The brain is in such an overwhelming state of stress and therefore can’t make precise neuro-differentiations. A common example is during tests or performances, many people get anxious and nervous & those feelings impede their ability to kinaesthetically differentiate right from wrong answers. In a good learning state this wouldn’t be a problem.

Now back to memory, I wrote an entire blog on memory which shares many memory strategies.

MEMORY INVENTORY – I’d recommend you take a little memory inventory now. Notice where in your mind the mental images are of the things that you remember you remember vs. those you remember you forget. I bet they are in a different locations, have different focus, and have a different feeling to them. Much of the magic in optimizing memory as well as deliberately forgetting are in the modalities of thought. This is the mental magic most don’t even know exist. I love this stuff.

GREAT ATHLETES

Great athletes are very good at running success in their mind. They see themselves performing perfectly. They notice the nuances of how they’ll look performing perfectly. Then they step inside the image, feel and experience a perfect performance. In essence, they create the memory in their mind before it really happens. You see when you don’t consciously make plans thats when you can get anxious. By definition, anxiety and worry occur via bad mental planning. You imagine yourself messing up, or remember past failures. How is that going to help you to perform perfectly? ITS NOT. Your brain will turn things into what you expect and aim it at. So aim your brain at perfect performance to increase your chances. What does that look like for you?

Finally, we have the third major ingredient that makes the everything work. Without conviction, it doesn’t matter if you have the best strategies in the world. You won’t get full mileage out of them.

CONVICTION

I’m sure you’ve heard of this whole notion of your “story”. When someone talks about “your story”, what it really boils down to are your beliefs – that is what you believe is possible vs. impossible for you.

I’m always intrigued when I work with a client, very often brought to me by a therapist, who believes that nothing could help them get better. They always start off by saying, “I’m stuck with this broken brain and there isn’t anything you could do to help me”. At which point, I’ll look them dead in the eye and say, “Interesting, but you showed up anyway, which means some part of you is convinced you need to change, when would now be a good time to make that happen?” I learned from the best.

First let me point out to you the difference between a conviction vs. belief. The aforementioned person, “said they didn’t believe they could get better” … but that was just lip-service they learned to say to give therapists a hard time. The fact they showed up tells you that they really do believe they can get better. At the very least, you have a very strong belief that they don’t believe to work with! AHA!!! An important point in doing therapy, is knowing that what your clients are saying isn’t necessarily the truth.

HUGE TRUTH BOMB: In fact the individual is very often doing the exact thing they say they can’t do!!! I’ll save more details for a CHANGE WORK 101 blog. On the flip side, clients will literally tell you whats going on in their brain with their language. For example, “I’m having trouble getting going with this project or with completing this course”. What do they need? To get the pictures & mental movies moving in their mind as well as some powerful feelings of motivation. I always get a kick when someone says, “well I’m just drawing a blank”can you see how they just gave away the solution? What do they need? To build a mental representation of them in the future. Now the difference between a conviction vs. belief is in terms of long-term behaviour. Beliefs launch short-term behaviour and conviction long-term behaviour. Not only that very often beliefs have no influence on behaviour, but convictions absolutely do. An example of strong convictions and they being guides for behaviour are religious convictions.

Now the problem with limiting beliefs, like for instance, “I’m not good at math”, is that when you go to do math bad things happen in your mind. You go to do math, and then you remember a crappy memory or you see yourself doing poorly. Therefore you feel bad and don’t perform as well as you really could. Good idea? Absolutely NOT!!! The same applies with interviews, tests, competitions, dating etc. Can you see why it usually only takes me one session to get a client remarkably better? Once you got the manual for the brain, you can figure it out real quick!

The wonderful thing is that all it takes is one experience to completely change a belief. Lets say you believe you have a bad memory. However, then you take a seminar, learn a memory strategy and proceed to remember 20-50 items perfectly. You remember names, dates, books, everything you used to forget. That one experience would dispel that belief.
Or take a fear. Fear of public speaking. Fear of public speaking is greater than fear of death. That means most people would rather be the guy in the coffin than the guy giving the eulogy. Illogical. You bet. The brain is not rational, this is why psychology goes off course – they look for “reasons”. Rather the brain is predictably irrational. Problems aren’t random, they’re systematic. Therefore easily changeable.

Lets also say you learned a technique to get rid of your fear of public speaking. Moreover the technique made it so you could speak smoothly, & eloquently and have the audience eating out of your hands. Then you got up and spoke in front of a 100 people like a breeze. That one experience would dispel that belief.

One counterexample breaks a belief. But 100 counterexamples can’t break a conviction. A conviction is something you’re convinced you can do regardless of how many failures you experience. For example, virtually every Olympic Champion failed many times before actually winning. Current MMA fighter Connor Mcgregor is a terrific example. That conviction in themselves that they could be the best, resulted in persistent action until they achieved glory in spite of the counter-examples, naysayers & failures. Religious convictions are a stark example of the power of conviction to propel behaviour. Across time, there have been groups that have promoted the idea of a DOOMS DAY on a specific date. However, when the end inevitably didn’t come, rather than giving up their conviction they rationalized the counter-example and continued to uphold their conviction.

You see, you all are convinced of certain things. Maybe you’re convinced that you’re a great musician, or you’re great at math or athletics or entrepreneurship. And even if you messed up or failed multiple times you’d still be convinced you’re good at those things.

Were you born with that conviction? No you weren’t. But at a certain point you became convinced you were good at it. Maybe your parents forced you to play a sport or martial art or instrument. But at a certain point you keep playing on your own, with conviction that you’re good at it. You see, you want to deliberately build the conviction that you can learn to be the best at your craft. Right from the start. For students, you want to build the conviction that they can achieve academic excellence in each and every subject. Not just lip service like the client above gave, but conviction they act on. Conviction that persists especially in the face of difficultly. Providing MODELS & EXAMPLES of individuals who overcame odds and deficits to triumph is a great way to start a lesson. There’s a hypnotic phenomenon called Deep Trance Identification, where you think of your IDOL or MODEL, see how they perform, think and feel, and then step inside them in your mind. Lets go further. Build a mental movie of you performing with the exact same skill as them. Side by side. Then reverse engineer a series of steps backwards in time. Make 10 pictures in between the future you and the present you. Ask yourself, “if I were 90% of the way to my goal what would that look like? 80%? 70%? … 10% all the way back to the present.” Then practice running through those steps in your mind.

BUILDING CONVICTION EXERCISE

Think of a conviction you have about yourself. Something you’re proficient at. If you’re convinced that you’re not proficient at anything, use that conviction in your lack of conviction!

When you think of that conviction, notice where the image of it is in your mind, visually. Is it right in front of you, on the left or right? How close is it to you? Colour or black and white? How focused?

Do you have any sound with it? Is the sound on the left, right, in front or behind you?

Somewhere else in your mind build an image of yourself become good at a desired skill. Got it?

Now look at your existing conviction. In the centre of the conviction open up a little circle. A target. In the target see the your new picture – you learning to become proficient at your desired skill. In a moment, very quickly open up the new target picture until it completely covers the existing conviction. Picture in the same place, same size, same dimensions, same closeness, same focus, same conviction. DO THIS 3X VERY FAST. Now take the feeling of that conviction and start to double it, triple it, 10X it, as you look at yourself mastering your craft with complete and utter conviction. Even plan to fail. See yourself confronted with the greatest difficulty you can imagine and the sight of that challenge immediately triggering off this 10X motivation. Each time you fail see yourself becoming more and more motivated … literally the harder the going gets the more motivated you get … so that easy, hard no matter what you’ll will yourself where you want to go.

Without conviction, you won’t try with every fibre of your soul. Therefore you won’t find out what you’re really capable of. That is the very problem. Most people are not convinced they can be good at things … they’ll even say “I’m not the kind of person who …” Even if you have to pretend until you master it, when you’re convinced you can become good at something, you’ll give everything you’ve got. Thus you’ll activate all your talents and discover whats really possible for you.

In summary, you can believe you can be good at math and never open a math book. Similarly, you can believe that you should eat lots of healthy organic vegetables & organic meats, but yet mysteriously find yourself repeatedly in the drive through at McDonalds. I always get a good chuckle seeing these guys who promote healthy organic foods on social media at McDonald’s drive-throughs. So beliefs don’t necessarily trigger long-term sustained behaviours. Convictions DO. Your job is to build a conviction in yourself from the get-go. And do so for your students.

LEARNING LIMITS GONE – Getting Rid of Learning Limits, Negative Experiences, Bad Suggestions.

The problem with Labels, Diagnoses and Limiting Beliefs, is that when you go to do something bad things happen in your head. This makes you perform worse than what you’re really capable of. Or worse, makes it so you don’t even try. If you don’t believe you can do something, because some teacher told you you couldn’t 20 years ago, you’ll never try and thus never find out.

For instance, many of you were forced to stand up and read in front of a class. This was to re-assure the teacher. Of course you may have been anxious because no one taught you how to control your feelings. Hence, the teacher gets you into a state not conducive to reading well and successfully installs a traumatic experience. Worse, they program your brain to read with a Grade 3 voice in your head, which severely limits reading speed and comprehension.

Now did the teacher deliberately do this? Of course not. The same trick was done to them. However, its remarkable the number of grown adults who come to me at present age 40 or 50 and complain about what some teacher, parent or person did to them when they were 12 years old.
Vicious hypnotists and naysayers exist all over the planet. “You’re not smart” “You’re not mathematical” “you’re not the kind of person who could be happy” “you’re not enough”. These are only ideas. They’ll only be true if you believe them. If you don’t believe them, I guarantee you’ll prove them wrong.

HOW DO WE CREATE MENTAL LIMITS? Operative world “Mental”. They’re not real. They’re just ideas in our head. Let’s say your client goes, “I just can’t do it”. Be it math, building a business, or starting a new relationship.

IN ORDER TO CREATE THEIR BELIEF IN THEIR LACK OF BELIEF, aka, their MENTAL PROBLEM they must do one of the following &/or both:

1. WHEN WE GO TO DO AN ACTIVITY WE REMEMBER BAD PAST EXPERIENCES – hence you feel bad, don’t really enjoy it, and don’t really access all your talents.

2. BAD PLANNING – WHEN YOU DO AN ACTIVITY YOU SEE OR IMAGINE YOURSELF PERFORMING POORLY. You plan for things to go wrong so therefore they do.

GET RID OF BAD MEMORY EXERCISE
Step by step instructions for this exercise was given in MEMORY MAGIC blog. In essence, in order for a belief to affect you viscerally, it must have certain properties – I.e. it must be a fairly large memory, vivid, clear. By changing sub-modalities and mentally re-programming the memory it changes your automatic neurological response.

BELIEF CHANGE EXERCISE
Identify limiting belief. How do you know you’re not X? … Client might say well … “I just know …” How do you just know? Are you remembering the past or seeing yourself not doing well in the future? … Are you sure you believe this?

1. Think of limiting belief you want to get rid of.
2. Think of a new belief you want to have. I.e. Belief that you can become a good speller or a good public speaker.
3. Compare the sub-modalities of something you’re CERTAIN OF vs. UNCERTAIN OF. Pick non emotionally laden things. I.e. Breathing is good (certain) vs. what you’ll have for lunch in two weeks (uncertain). i.e. VISUALLY: where are the images in your mind, different location? Different size?
4. Imagine the limiting belief firing off into the distance and popping back up into the same location as the UNCERTAINTY image.
5. At the same time, Imagine the new resourceful belief firing off into the distance and popping up into the submodalities of the strong belief.
6. Do this 3-5X very quickly.

Read Dr. Richard Bandler’s Get the Life you Want, which is loaded with practical NLP techniques.

FUN. MORE FUN = MORE LEARNING.

Make learning an animated hyper-sensory experience. Both LEARNERS & TEACHERS MUST TAKE RESPONSIBILITY.

Most teachers and trainers repeat the same schtick over and over again. Or speak with one rate or tempo.

What captures the imagination of the audience and paints big bright vivid pictures in their mind as they listen to a speech is dynamic, wide-ranging tempo, rhythm, tonality, voices and accents. As a speaker there’s a huge difference between talking about something and creating a hyper-sensory experience for the audience. You want to bring to life different characters, scenes, and stories in the minds of the audience for them to experience. Guess what? Their brains will fill in the blanks! You don’t even have to be that great at accents or tonality shifts, just add it in and the audiences brains will fill in the rest! Applying NLP & Neuroscience based tactics builds high level skill. You need to learn the fundamentals before you can weave them altogether into epic performances.

The Game Changer NLP training course will teach you how to elicit & create states, anchoring, how to build ideas in the minds of the audience and how to use the power of stories to capture full attention and embed learnings & suggestions that will seamlessly influence the unconscious minds’ of the audience. Whether its public speaking, teaching, sales or communication in relationships these brain-based communication skills are unbelievable in what they can allow you to do.

For students, if while learning your eyes are glued to your notepad, your only input is auditory. Not only that you’re distorting everything the speaker says onto your paper. Depending on your seminar, you can absorb way more and much faster, by heightening your senses, paying full attention, watching closely with your eyes and hearing each and every word the speaker says. Trust your unconscious processes. What was the last movie you watched? Who were the main characters? What was the plot? Did you take notes? No! Yet you could probably even replay many of the scenes in your mind and describe them in acute detail to me, YES!

Paying full attention and simply watching & absorbing is especially important in the NLP Practitioner Course. Absorbing how techniques are performed, the tonality shifts, the rhythm etc. Not only that observing the syntax, that is how words and techniques are combined sequentially. If you’re genuinely interested in helping people, either via coaching, teaching and/or simply being the best parent, I know no other course that will adequately prepare you for the tasks ahead like this NLP practitioner will.

One more note on taking notes! Taking notes does divide your attention. By paying full attention you can create a more vivid imprint of the information. Especially visually. 80% of our sensory processing goes through the visual cortex, you need to allow your conscious and unconscious mind to have a good visual representation of information.

MY FINAL MESSAGE FOR LEARNING & CHANGE-WORK

“People do not learn by being given content, they learn by being given an experience”. An experience gives you each of the 5 ingredients, re-wires your brain and sets the foundation for limitless learning – “An experience changes your state, teaches you a strategy both consciously & unconsciously, builds conviction, changes old beliefs & past limits, & most importantly, if done effectively is tons of fun!!!”

That is the #1 Game Changer Advantage – I first give you an experience to make all the subsequent learning extremely easy. Thats why if you want to optimize your brain, and most importantly have the skill to execute brain changes in others, then these are the types of skills you want to learn. Build a powerful foundational experience with teachings and demonstrations and then from that point on learning is a breeze.

I hope you enjoyed this one. This is a really important blog. These are critical skills. If we can teach children how to learn and become really good at things from a young age, they won’t need to resort to drugs, illicit behaviours, or unnecessarily buy into limits and “labels”. Remember, competence builds confidence. When you become a skilled learner and communicator the world is your oyster.

Sincerely,

Chris “Super-Learner” Wyllie.